Shuvoo is a Jerusalem-based non-profit organization of Orthodox Jews who are dedicated to Torah-true Judaism and believe passionately in the Torah injunction for Jews, as a nation, to be a Light to the nations by living in accordance with Torah and by sharing knowledge of the Seven Universal Laws that apply to all mankind, Jews included.
Our position is guided by the vision and the instruction of the Rebbe of Lubavitch, Rebbe Menachem Mendel Schneerson of blessed memory. Within the framework of the Rebbe's insight one can reach into the dark relationship between Jews and the nations of the world and find the tools for Redemption. The Rebbe's passion, a gift he imparted to all Jews, is that the goal of Redemption is the only thing at this stage of history worthy of our unending passion.
The Rebbe was asked more than 40 years ago should Chabad involve themselves with approaching and educating non-Jews. The Rebbe said at that time, NO, now is not the time. Years later, when the Rebbe introduced into the Mitzvot campaign for the dissemination of the Laws of B'nai Noach, he said "Now is the time.", but went still further. The Rebbe said that if he were to say why Jews are still in galut when the Jewish people have experienced such severe treatment from the nations, and have sacrificed so much over the centuries as His people, he would have to say that it is our failure to be a 'Light unto the Nations'.
It is the opinion of the officers and directors of Shuvoo that the world wants Jews to be Jews, to fulfill their G-d-given responsibility to exemplify the reality of the G-d of Israel and His Torah in our daily lives and to share the knowledge of Torah, beginning with the Seven Universal Laws for all mankind, with the nations of the world. In our failure to do so, Jews have been the recipients of endless anti-Semitism. The Torah holds the cure for all the world's sickness and evil. If Jews do not share this wisdom, the nations will take it, often by horrendous means, as history has proven.
Shuvoo does not encourage or promote conversion to Judaism. Where indications warrant that an individual is sincere in their motives and desire to join the Jewish people, we will offer guidance and referrals to Rabbis able to provide such assistance. However, it is our firm belief that the starting point for all of mankind in establishing a true and beneficial relationship with our Creator is to learn to understand and apply the Seven Universal Laws, otherwise known as the Noahide Commandments. Whatever develops in an individual's life and spiritual development from that foundational point is between themselves and G-d. Shuvoo has excellent working relationships with Rabbis with years of experience in reaching out to non-Jews and assisting them in this regard. We have also established a solid connection with the newly formed High Council of Bnei Noach and have access to their directors and affiliated associations.
Shuvoo desires to become a portal for the sweet voices of Torah here in Israel. The Prophets Yeshayahu and Micah both spoke of the day when the Torah would go forth from Tsion and the Word of G-d from Yerushalayim. Shuvoo desires to hasten that day, the day when the true Torah role of Jerusalem and the Land and People of Israel will be established in the eyes of all the nations and all mankind will acknowledge the G-d of Israel as the Creator of the Universe and the Only True G-d.
We are not in competition with the abundant talent in the Jewish world; we aim to promote Torah to those who seek truth. We seek and publish articles and teachings of interest to non-Jews searching for spiritual clarity, as well as to Jews who have become disenchanted and distanced from the richness of their Torah heritage. We have developed our website and formed our frame of reference with the guidance and counsel of leading Rabbis in Israel and abroad.
It is our prayer that the knowledge presented be received with an open heart and mind, that the G-d of Israel be glorified, and that He may open our spiritual eyes and increase our understanding, that we may speedily merit the revelation of Moshiach.